History of Bell & Brunt
From Legacy to Innovation: Tracing the Evolution of Bell & Brunt
Founding Years (1919-1941)
In 1919, Edgar Bell Sr. started his jewellery repair business from home in Croydon. In 1925, the business moved to the Queen Building on Grenfell Street, marking a turning point.
In 1941, Edgar Bell Jr and William Brunt joined Edgar Bell Sr., solidifying a partnership that fuelled their success. Together, they nurtured their passion for exceptional craftsmanship and unrivalled jewellery repair services. Their reputation grew, earning the trust of retail jewellers in South Australia.Â
TRANSITION AND EXPANSION (1942-1960s)
 In 1942, Bell & Brunt underwent a transition, moving to James Place.Â
Keith Brunt, son of William Brunt, also joined the business in 1947, bringing fresh perspectives and ideas to the forefront.Â
Keith Brunt, in particular, spearheaded the expansion by learning the craftsmanship and creating one-of-a-kind jewellery pieces. Eventually he introduced jewellery manufacturing in-house and opened the doors of Bell & Brunt to the public in the 1960s.
If you like to take a peek into the glorious past of James Place where we are still located, download the ebook here.
TRANSITION AND EXPANSION (1942-1960s)
 In 1942, Bell & Brunt underwent a transition, moving to James Place.
Keith Brunt, son of William Brunt also joined the business in 1947, bringing fresh perspectives and ideas to the forefront.
Keith Brunt, in particular, spearheaded the expansion by learning the craftsmanship and creating one-of-a-kind jewellery pieces. Eventually he introduced jewellery manufacturing in-house and opened the doors of Bell & Brunt to the public in the 1960s.
If you like to take a peek into the glorious past of James Place where we are still located, download the ebook here
INNOVATION AND VISION (1970s-1990s)
The 1970s was an exciting time for Bell & Brunt, as they entered a new era of innovation and growth. A key turning point came in 1972 when Glenda Brunt, armed with her sales expertise and a fresh perspective, joined the family business.
With Glenda on board, Bell & Brunt’s horizons expanded, and they soon became a household name in Adelaide’s vibrant social communities. Together, Keith’s artistic brilliance in crafting stunning jewellery pieces and Glenda’s promotional prowess solidified their position as a go-to destination for exquisite, custom-made jewellery, making Bell & Brunt a South Australian icon.
A number of Brunt family members worked at Bell & Brunt through this era. Keith’s children Robin, Amanda and Kerry, Keith’s cousin Trevor Roe, Keith’s God daughter Andrea and Glenda’s cousin Stephanie. Bell & Brunt also employed and trained one of Australia’s first female jewellers.
FIFTH-GENERATION LEADERSHIP (2000s-Present)
 As the business eagerly embraced the dawn of the 21st century, it was time for the Brunt family’s fifth generation to take the reins. Enter Cheri Brunt, daughter of Keith and Glenda. In 1998, she stepped into the world of Bell & Brunt, ready to absorb every ounce of knowledge about the business. Another generation of Brunt grandchildren, Matthew and Alex, also joined the team during these years. Propelled by her boundless passion for design innovation, Cheri seamlessly merged the wisdom of tradition with a visionary approach.
With a deep respect for the business’s values and legacy, Cheri honoured traditional knowledge and tools, while fearlessly embracing new perspectives. This harmonious blend resulted in a truly futuristic business that remains ever relevant in the dynamic world of jewellery.
FIFTH GENERATION LEADERSHIP (2000s-Present)
 As the business eagerly embraced the dawn of the 21st century, it was time for the Brunt family’s fifth generation to take the reins. Enter Cheri Brunt, daughter of Keith and Glenda. In 1998, she stepped into the world of Bell & Brunt, ready to absorb every ounce of knowledge about the business. Another generation of Brunt grandchildren, Matthew and Alex, also joined the team during these years.
Propelled by her boundless passion for design innovation, Cheri seamlessly merged the wisdom of tradition with a visionary approach. With a deep respect for the business’s values and legacy, Cheri honoured traditional knowledge and tools, while fearlessly embracing new perspectives. This harmonious blend resulted in a truly futuristic business that remains ever relevant in the dynamic world of jewellery.
Embracing the Future
With a rich history and a foundation built on tradition, Bell & Brunt continues to push the boundaries of craftsmanship and design. Today, still family owned by Glenda and Cheri, the business thrives with a qualified team of experts, including in-house Master Jewellers and Designers, Repair Jewellers and Gemmologists.
Bell & Brunt remains dedicated to delivering exceptional, personalised experiences to customers and creating jewellery that becomes a cherished part of their stories.
